11 MIN TO READ Explainer videos are high-value content assets that expand brand awareness and increase website conversions. Read this post for a complete step-by-step guide to making an explainer video, plus 10 of the best examples we could find to spark inspiration.
6 MIN TO READ Metadata is the organizational information (both visible and hidden) behind digital content that communicates the asset’s structure, administrative info, and description. All kinds of files contain metadata: from text documents to MP3s. Computers use this information to understand a file’s details. For web pages and uploaded content, search engines use metadata to organize and align content with relevant search queries….
2 MIN TO READ Introducing app integrations for your SproutVideo account! Made possible by our support for OAuth2.0. We’re excited to introduce our expanding library of apps. Easily integrate your account with third-party applications to exchange data securely and maximize your account’s potential. Streamline your workflow, sell access to your videos, and more!
12 MIN TO READ It probably won’t take you long to recall a corporate misstep or scandal that either shouldn’t have happened or could have been handled… better. When employees and executives were asked, “What’s the main cause for workplace failures?” 86% said it was a lack of effective collaboration and communication. In fact, poor business communication cost corporations (of the 400 surveyed) an…
11 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.
3 MIN TO READ We’re serious about security at SproutVideo, which is why we are excited to announce a new way to protect your hosted videos. Dynamic watermarking is an effective deterrent against screen recording and unauthorized distribution of your high-value video content. Our new dynamic watermarks will display the viewer’s email address, IP Address, and Session ID over your video and constantly change…
6 MIN TO READ Metadata is the organizational information (both visible and hidden) behind digital content that communicates the asset’s structure, administrative info, and description. All kinds of files contain metadata: from text documents to MP3s. Computers use this information to understand a file’s details. For web pages and uploaded content, search engines use metadata to organize and align content with relevant search queries….
11 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
9 MIN TO READ There’s a lot to learn from these viral hits and timeless classics. Whether it’s a tear-jerker or a fall-off-the-sofa funny video, there’s something wonderfully evocative about holiday advertisements. We’ll look at the best holiday commercials and discuss how you can create a great holiday marketing video. Prepare your tear ducts.
4 MIN TO READ The benefits of video marketing are especially significant for e-commerce businesses. Video is a compelling way for e-commerce brands to immerse users in the buying experience and increase sales. Gain these seven benefits for your e-commerce business and supercharge your revenue growth.
Small acts grow into big results. This earth day, consider joining us in donating to an organization that’s committed to protecting our planet. Even the smallest contribution can accomplish a lot. Learn more about SproutVideo’s commitment to our national forests.
POPULAR POSTS
6 MIN TO READ Whether you’re starting from scratch, or ready to make some upgrades, your home studio is an important investment in this day and age. But, there are endless options for lights, microphones, and cameras, and it’s hard to know if they’re really worth the money. In this How To Video episode, we’ll be breaking down different types of gear you can…
3 MIN TO READ Usually, online video is cast in a very positive light for business. Many analysts tout its marketing benefits and explosive growth trajectory on a regular basis. Sometimes, however, online video can turn on you, disrupting your business model and upending your revenue streams. For example, take the WWE – a hugely popular wrestling entertainment network. They have merchandise, video games,…
4 MIN TO READ Mobile video is the new norm as more and more people stick to their phones when browsing social media. In response, different social networks are scrambling to create new video ad formats that will allow them to capitalize on this phenomenom. In this post, we take a deep dive into the ins and outs of this major trend in video…
5 MIN TO READ Good lighting is an important part of making your video look and feel professional. Having light sources chosen and placed correctly will make a big difference, ensuring that colors pop and that your image is clear and bright. To help you set off on the right foot, we put together a primer on the basics of proper lighting for video.
